Hiding in Plain Sight: When and Why to Use a Pen Name
Choosing a pen name is an important step for any writer who decides to give one to themselves. Sometimes it’s about keeping your personal details private, and sometimes it’s about exploring a different genre without confusing your audience. But no matter the motivation, pen names bring up important questions about how authors define themselves and […]
A Domain of Your Own: Building Your Author Website
An author website is essential to your book marketing strategy. This is true for all authors, but especially for self-published ones. It acts as your personal platform, where readers can visit to find out more about you and your work. So how can you make one? Find a purpose Before you go any further, identify […]
Blogging 101: How to start your author blog
A blog is a tool authors can leverage to gain attention. They draw traffic to author websites, spread an author’s name, and can even be used to increase book sales. Nowadays, everyone has a blog. But, despite how easy it is to format a blog and post it to the web, making one isn’t that […]